April 15, 2020
Marketing in a Crisis: The Dos and Don’ts and How to Move Forward
Most of my fellow tourism marketers right now fall into two camps: either extremely overworked as they attempt to keep their counties and...
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April 9, 2019
How Chambers, CVBs + DMOs Are Getting Tourism Marketing Wrong
In the past decade, we’ve seen a huge shift in the travel media space: Magazines are folding left and right, those that survive often...
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March 5, 2019
Why Third-Party Creator Platforms Aren’t Helping Your Influencer Marketing
I’ve worked in the media, both print and digital, for more than 15 years. I’ve had a blog for 12 years. I’ve also been...
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September 7, 2018
Influencers, Want to Be More Hirable? Take These Tips to Heart
One thing I’ve kept off this blog for the past few years is that while we run a creative agency, I still work for many magazines and I also...
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April 25, 2018
Has Your Instagram Engagement Tanked? Here’s Why You Shouldn’t Care
So you have 10,000 followers and used to see a 10 percent engagement on each post, which is pretty darn good as most people only return two to...
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