Tru by Hilton, a New Boutique Hotel Experience for Business Travelers

Introducing Tru by Hilton, a Fun New Option for Business Travelers

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SVV and I are frequent road trippers. In fact, in the past year alone, we’ve spent more than 150 nights in hotels and short-term rentals, the majority for business travel, but some also for leisure. I’d be confident saying we know our stuff when it comes to what we’re looking for in the perfect business hotel, which is why I’m pretty excited about the new Tru by Hilton hotels.

Tru by Hilton, a New Boutique Hotel Experience for Business Travelers

This post is sponsored by Tru by Hilton. All opinions are my own.

The Tru by Hilton hotel model has slimmed down the overall costs for the business traveler by eliminating things that many itinerant nomads don’t appreciate anyway. It’s subtle, definitely, and the buildings are still gorgeous but fractionalizing expenses associated with things like room size, a restaurant/bar component or a concierge/valet service makes all the difference for us as consumers. You won’t believe the pricing difference between Tru by Hilton and a competitive brand in terms of value.

Why do I love this new concept?

It’s affordable. As a small business owner, I’m footing the bill for a lot of my expenses. And if a client isn’t paying, and I’m traveling for a work project, I’m probably not going to shell out $300 for a hotel I’m just in for a few hours a night. Tru by Hilton’s rooms range from $99 to $139 a night, which is right in my sweet spot, price-wise. (Note: Pricing varies per market.)

Tru by Hilton: A New Hotel Concept for Business Travelers

It offers plenty of freebies. Nothing annoys me more than having to pay for Wi-Fi when I travel; luckily, this isn’t the case with Tru by Hilton. It’s got free Internet with remote printing, as well as a complimentary coffee, tea and hot chocolate bar, plus a lavish breakfast spread with everything from donuts to bagels—and plenty of toppings.

Tru by Hilton: A New Hotel Concept for Business Travelers

It has awesomely designed social spaces. When I’m staying in a hotel, I’m really just in my room to sleep and shower; I get antsy stuck in my room, particularly when traveling alone. As someone who loves to work out of cafes, I like that the Tru by Hilton brand offers me a coffee shop experience without ever leaving my hotel (or having to buy a coffee every hour to justify my presence!). And the lobby is 2,880 square feet—that’s bigger than our stately old Victorian house!—so we had plenty of room to spread out and get comfortable.

Tru by Hilton: A New Hotel Concept for Business Travelers

The rooms feel like being in an urban boutique hotel. While I may have been 20 miles from downtown Atlanta, the modern design of my room made me feel as if I were staying right in the heart of the city. I’ve always been one who gravitates to cute boutique hotels, and Tru by Hilton felt like just that—without the hefty price point.

Tru by Hilton: A New Hotel Concept for Business Travelers

Tru by Hilton, a New Boutique Hotel Experience for Business Travelers
Tru by Hilton, a New Boutique Hotel Experience for Business Travelers

Tru by Hilton’s got game. And games, too! Encouraging guests to socialize is one of the brand’s pillars, so there’s a pool table, giant ConnectFour and other board games, all backed by a fun, splashy mural (and you know I love me a good mural).

Tru by Hilton: A New Hotel Concept for Business Travelers

The gym is baller. I’m always training for something, but I’m usually not one to utilize a hotel gym as quite frankly, many of them just don’t have what I need. Then I met this gym. Not only does it have hand weights, kettlebells, stability balls, bands, yoga mats, cardio machines, the works, but it also has customizable workouts available through a tablet mounted on the wall.

Tru by Hilton, a New Boutique Hotel Experience for Business Travelers
Tru by Hilton, a New Boutique Hotel Experience for Business Travelers

There’s a local touch. Tru by Hilton may be nationwide, but it’s got that local feel thanks to the Tru-ly Local Wall outside of the elevator bank where guests and staff add their suggestions (we added ours, too!). As a frequent Yelper who’s always looking for the best local recs, I love that I didn’t even have to turn to my phone to hunt down the best places to eat and drink in McDonough.

Tru by Hilton: A New Hotel Concept for Business Travelers

There’s a market on site. The first thing SVV and I usually do upon arrival is search for a beer, and the Eat. & Sip. market had both local and domestic beers on offer, in addition to wine and gourmet snacks aplenty—and it’s open 24/7 with a connected interface that syncs directly to your cellphone.

Tru by Hilton: A New Hotel Concept for Business Travelers

What can you expect from the rooms?

They’re on the cozier side. The rooms at Tru by Hilton are designed similarly to a hotel room in New York City or San Francisco: They maximize storage with clever alternatives like TV shelving, an open closet and panels, but take out all the unnecessary spaces and features to make the rooms more budget-friendly for guests.

Tru by Hilton, a New Boutique Hotel Experience for Business Travelers
Tru by Hilton, a New Boutique Hotel Experience for Business Travelers

They’ve got plenty of outlets and USB ports, including at your bedside. It irks me not being able to charge my legion of electronics while I sleep, so I love when new hotel builds include plenty of places to recharge.

Tru by Hilton: A New Hotel Concept for Business Travelers

They’ve got sass. I’m always keeping an eye out for clever branding, and I am in love with the personal details Tru by Hilton uses throughout its rooms, common spaces and, in particular, bathrooms.

Tru by Hilton, a New Boutique Hotel Experience for Business Travelers
Tru by Hilton, a New Boutique Hotel Experience for Business Travelers

They’ve got all the amenities you could need. I never travel with shampoo, conditioner, body wash or a hair dryer, so I’m grateful for a hotel that covers all these essentials for me. And because we’re Hilton Honors members, we also got a complimentary goodie bag of snacks and bottled water upon check-in (only valid for certain levels of membership).

Tru by Hilton: A New Hotel Concept for Business Travelers

What we did in McDonough:

The first Tru by Hilton location to break ground was in McDonough, Georgia, not far from the Atlanta airport. While there are now more than a dozen opening and/or in the works, we visited the first location, which happened to be at the exact exit where we attended a wedding earlier this year. Through a combination of feedback on the suggestion wall and tips from friends, we had an action-packed weekend without much downtime at all.

A Weekend in McDonough, Georgia

We ate dinner on the historic square. McDonough has a darling square that’s flanked by local businesses and reminds me a lot of our own historic squares in Tennessee. We met our friend Trish for dinner at Pastamax, a beloved local trio of restaurants. She told us about so many other local points of interest, such as Atlanta Motor Speedway where her husband works, that we have a huge list for our next visit.

A Weekend in McDonough, Georgia

We found the craft beer scene. We wound up at Taco Mac for dinner the second night, thanks to the suggestion wall, and our server was so knowledgeable about beer that she let us sample an array of Georgia’s finest brews. Then, she went one step further and told us that one of the breweries was just five miles down the road, so after dinner, we headed to Jailhouse Brewing Company, where there happened to be a special event going on: a huge musical fundraiser with a band member from Collective Soul playing that evening. It was the perfect way to get a taste of the local scene, and the beer was so delicious, I brought a six-pack (and a T-shirt) back home with me.

Jailhouse Brewing in Henry County, Tennessee
Jailhouse Brewing in Henry County, Tennessee

We stocked up our wardrobes. Winter is coming, and we’re not prepared. Luckily, Tanger Outlets is just 10 minutes down the interstate from Tru by Hilton, so we found a lot of great deals at all our favorite factory stores: Banana Republic, Gap, J. Crew, Loft, Columbia and more. I am always on the lookout for a good bargain.

Tru by Hilton, a New Boutique Hotel Experience for Business Travelers

We headed into Atlanta and did a bit of mural-chasing. The Tru by Hilton McDonough is 30 minutes south of Atlanta, so we spent one afternoon at Ponce City Market and along the Beltline exploring Atlanta’s street art scene. There’s so much to do in the ATL, though, that you could honestly stay at this hotel a full week and just barely scratch the surface.

Atlanta Murals: Georgia Travel

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While, true, this hotel may target business travelers, we found it a great place for a leisure stay, as well—and met several other travelers returning from vacation and using the Tru by Hilton as a stopover for the night.

Tru by Hilton, a New Boutique Hotel Experience for Business Travelers

What’s the most important thing you look for in a hotel when traveling for business?

 


 

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An Atlanta weekend getaway with Tru by Hilton | #sponsored
Tru by Hilton: A weekend at the brand new property in McDonough, Georgia | #sponsored
Tru by Hilton: A weekend at the brand new property in McDonough, Georgia | #sponsored

COMMENTS
  • November 4, 2017

    Wow, this hotel is so well designed! I love all the pops of color and geometric shapes in the design. As one who stays in San Francisco from time to time, I’m used to smaller rooms and don’t mind as long as the hotel has everything I need, especially if it’s affordable. Off to look into Tru by Hilton locations in California now…

    • November 4, 2017

      Isn’t it gorgeous? And yeah, after living in NYC and SF, I’m definitely used to those cozier rooms, too. I actually prefer spending time in the common areas instead (too claustrophobic to stay put in my room no matter how big it is) so this is the perfect option for me!

  • November 4, 2017

    I love the sound of this new “line” of hotels by Hilton! Are they just in the US for the time being? (I haven’t seen any in Europe so far). The price and amenities can’t be beat!

    • November 8, 2017

      Just US for now! There are only a dozen or so locations, and they’re in TN, TX, OK, AR, FL, GA, etc. But keep your eyes peeled; maybe they’ll expand =)

  • November 4, 2017

    I love this! Their design is awesome. Will have to keep an eye out for them when I’m traveling. I’m a big Hilton fan, but would love an alternative to Hampton Inn’s at this price point.

    • November 4, 2017

      I also really like Hampton Inns, too, but I agree that it’s nice to have one that’s even friendlier on the wallet (and also, dare I say, prettier!).

  • November 4, 2017

    This looks great! I’m always looking for affordable hotels that meet our needs and this looks like a fantastic option. Love the lobby in particular!! Thanks for a very thorough review. ❤️

    • November 5, 2017

      Your kids would LOVE this place! I was actually bummed we didn’t get to play any of the games as there were always a ton of kids in the lobby hogging them all, ha!

  • November 4, 2017

    What a fun design! It reminds me a lot of the new Element line that is part of SPG or the ALOFT. All are making affordable look cool!

    • November 4, 2017

      I really love how hotels are finally getting away from that whole sterile 80s-like aesthetic with their affordable brands, don’t you? Makes it a lot more fun to travel!

  • November 4, 2017

    I’ve been hearing about this brand and it definitely intimrigued me, but I haven’t encountered one yet in places that I’ve traveled to recently. Glad to hear more about it! It totally seems up my alley. I barely spend time in my room, so I don’t want to pay crazy amounts of money either, since Im basically there to shower and sleep. Always appreciate a well designed space too!

    • November 8, 2017

      Yeah, they’re BRAND NEW. The first one just opened within the past couple months. I’m sure you’ll start seeing them pop up in places you’re visiting very soon!

  • November 4, 2017

    What a great concept! And the suggestion wall is brilliant!

    • November 8, 2017

      Right? I’m surprised more hotels haven’t thought of that in the past!

  • November 5, 2017

    Try seems to offer all the things I look for in a hotel when it isn’t a beach vacation. I prefer smaller smartly designed rooms than larger ones that have terrible functionality. As a marketer I look at all the branding and love it when places show their personality with small touches like bathroom amenities and even “do not disturb” signs. It looks like Tru thought everything through and I definitely check them out.

    • November 8, 2017

      Exactly! We’re going to Florida next week and for the life of us could not find a cool hotel like this in Alabama to break up our drive. Can’t wait until they’re all over!

      • November 8, 2017

        Darn auto-correct got my first Tru to Try! Any plans for openings in the West or Southwest?

  • November 5, 2017

    Wow, as a small business owner myself, I love everything about this. It’s so much edgier/more interesting than hotels you would typically find for the price, and I’m all about that coffee shop vibe. I will definitely check them out next time I’m traveling.

    • November 8, 2017

      Right?! I figured any fellow writer/creative would dig that lobby area!

  • November 5, 2017

    One of my biggest pet peeves when I’m travelling for business is a hotel gym that is nothing more than a treadmill and a 10 pound dumbbell-lame! I’m loving that TRU’s gym is decked out with everything I need to stay fit on the road, loving those kettlbells!

  • November 5, 2017

    Just US for now! There are only a dozen or so locations, and they’re in TN, TX, OK, AR, FL, GA, etc. But keep your eyes peeled; maybe they’ll expand =)

  • November 6, 2017

    I love a decent hotel gym! I have been in far too many that are basically the saddest part of any hotel. One broken treadmill, mismatched hand weights and one yoga mat is called FAIL, not gym.

  • November 6, 2017

    Such a unique and cool hotel experience! Looks perfect for business travel. My #1 must have for business travel is free wifi, and it has to work in the room! Nothing worse than having to pay for it, or having to be in the lobby to use it.

    Looks like a great concept and I’d be up for this experience, totally!

  • November 8, 2017

    This looks great! I love the idea of having a coffee-shop experience in the hotel, and the encouragement of social interaction – that’s a really nice touch for travellers. And sassy bathroom products!! Will definitely look out for these next time I’m in the U.S.!

  • November 8, 2017

    Wow, this hotel looks really nice – I haven’t heard of the new Tru range before, are they only in the US currently? I love the decor and the fresh feel to them – they sound like they’re perfect for my budget too 🙂

  • November 8, 2017

    It’s my first time to hear about TRU, although I’ve been to Hampton by Hilton a couple of times. To answer your question above – When traveling for business, I want my accommodation to have a fast/reliable internet access and spacious working desk inside the room. Of course it should be clean and have comfy bed.

  • November 9, 2017
    ada

    I love staying in hotels like that! I am always getting excited when I walk in and see cool designs on the wall, colourful couches, creative accessories! Its a kind of hotel I would definitely consider to stay at especially because its also affordable! Btw you’ve spent more than 150 nights in hotels in a year? wow thats impressive!

  • November 9, 2017

    I like the idea of having a local dashboard where you can find insider’s tips and locals’ favorite places to go. It’s the little details that make a great difference.

  • November 9, 2017

    Wow, this is definitely a step up from your normal hotel. I love all the color and funky design! I’m sure other business travelers appreciate it too, since they’re probably stuck in boring meetings all day!

  • November 9, 2017

    Wow this hotel looks amazing!! Love the design and definitely degree that it appears more of a boutique… Plus the fact there’s USB ports by the bed is the best, my pet hate in hotels is when plugs are the other side of the room haha

  • November 9, 2017

    Well that’s right my price lane too. I hate spending so much money on a room when I just need a bed and shower. Travelers eat and explore outside hotel.

  • November 9, 2017
    Sophie

    This looks Hella fun! Anything with that much sass, a decent gym and a shop 👌

  • November 9, 2017

    I love the color pop instead of the boring plain white walls and standard brown curtains and furniture. Looks chic yet comfortable. Do they not serve food?

  • November 10, 2017

    Just Amazing!! This is the only thing I wanna say loud after going through the photographs and your experience supported by facts regarding prices. As a frequent traveler budgeted hotel is always a concern and Tru seems promising with this regard. My next check-in soon going to be with Tru. Thanks a truckload Kristin for this wonderful information.

  • November 11, 2017

    ‘Love this post!

    I wouldn’t usually think of the Hilton as a boutique brand, although the Hilton Berlin (in historic Gendarmenmarkt-Mitte) has great cocktails. Haw! Haw!

    The most important things I look for in a hotel when traveling for business are:

    Location – I prefer the city centre.
    Transport – Close to a train station so that I can get from the train station or airport as swiftly as possible.
    Historical location – I like to be surrounded by architecture, art and history. I don’t want to be in a place that could be anywhere.
    Breakfast – A good hearty locally-inspired breakfast.
    Free wifi.
    Lots & lots of wall and table sockets – I absolutely hate it when I can’t plug anything, or there’s only one socket. ‘Like really?!
    A long wide table – If I’m on business, I want to be able to write. I went to Warsaw a few years ago, and there was no desk in my room, I ended up using my bed and the kitchen table! Not cool!!
    Good lighting – Not dusky lights. Table lamps near bed and on desk an absolute must.
    A great shower – With lovely-smelling organic products.
    Fluffy towels – I like my comforts.
    No TV
    A comfy bed with lots of pillows.
    Dark curtains / blinds so that I can sleep
    A city view out of the window.
    Depending on location – I wouldn’t mind a spa / sauna, but with the option of booking private rooms. Ha! Ha! I’m not into sharing my birthday suit with others!
    The price has got to be right if it’s out of my own pocket & I’m not on holiday. Max – €150.00 per night!

    p.s. Am I asking for too much lol!

  • November 11, 2017

    This is the first I am hearing about Tru by Hilton and I absolutely love this concept! I will be on the lookout for these on my next trips. Simple but chic and still has the basics… that’s all I could ask for!

  • November 17, 2017

    Such a cool hotel. I love finding places like these that are set up for working on the go!

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